Designed to be liked. In mere seconds they should impress. They must be distinguishing, memorable, charming, attractive, positive. Irresisitible. These are the desired characteristics of adverts that we watch on TV or listen to on radio, each of them by itself and also competing with the others for the attention of the audience. Instantly attracting and magnetic – this is the sound of the themes that Lack of Afro – as British producer/musician Adam Gibson is better known, includes on his latest release Music for Adverts, drawing direct parallels with popular culture.
Music for Adverts is as eclectic and outreaching as is an ad break – different genres tightly pack attraction to win the audience. Soul, funk, chill out, hip hop – music rich in sounds, explosive with positive energy; rhythm that moves the body…
There is one difference between Music for Adverts and an ad break – if advertisements promise pleasure and good life, the music of Lack of Afro instantly delivers them.
Release Date: 3 March 2014 from Freestyle Records