If you want to receive an offer for advertising on the radio, part of bTV Radio Group, contact the Sales Department by email [email protected]
An advertising form with a length of up to 10 seconds, which aims to promote the name, brand, activity or products of the sponsor, positioned in the most appropriate program element. The advantage of sponsorship tags is that they can include a specific sound, melody and / or other elements of the brand identity.
This form allows the integration of a product through audio branding of a brand in advertising, which indicates the beginning and / or end of the commercial breaks. In a radio environment, this form is suitable for image advertising, as well as for imposing the name of a new product or service. Its duration is up to 10 seconds.
The content of this advertising form includes the presentation of the program and the announcement of its broadcast with an attached sponsor banner. The sponsored promo announcement may also be an integrated mention of the sponsor in content that advertises an element of the radio program (heading, broadcast, game, etc.). The duration of the sponsored promo announcement can be up to 30 seconds.
This advertising form counts the hours / days until the beginning of a specific event / show, using elements of the brand identity of the advertised product. Its duration is up to 10 seconds.
Advertising form with a duration of up to 10 seconds, which is broadcast at different times of the program, informing about the upcoming accent (section / interview / broadcast / game). The use of this form offers the possibility to increase the effect of a combined package of alternative forms by keeping the listener on the radio waves until the beginning of the specific program content, when they will hear the presence of the sponsor again.
An alternative form of advertising that allows the advertiser to present a product / service or message by directly involving a host. The live announcement is not in an advertising block, but in a specific broadcast from the radio program, which leads to the perception of the message with greater trust.
A form close to a live announcement, which is again done by involving a radio host. Unlike the live announcement, however, in the product positioning the given brand is intertwined in the appearance of the host in a natural, elegant way, without causing irritation to the listener. Positioning the advertising message in an appropriate context helps it to reach the consumer directly, which increases the trust in the brand and its recognition, and thus the effectiveness of the advertising campaign.
Games organized on the radio are the most engaging forms of alternative presence. The main tool of radio games is the ability of presenters to communicate the product (or service) in question and the mechanics of the game throughout the period. They remind of the sponsor's game and provoke the listeners to participate in it. The radio games from bTV Radio Group combine the power of the radio with a digital presence in the channels of the respective radio. This allows for brand visualization, which in turn further enhances the effect of the campaign. The radio allows for games with different mechanics, depending on the specifics of the advertised product / service. Through games, an advertiser's product / service can reach the end user in the form of a reward, which further creates a positive attitude towards the advertiser. The creative team works to integrate the mechanics of the game to the appropriate advertising forms, so that the product / service can be communicated in an interesting and fun way for the audience. Games realized with great success and response among our listeners are: Inspector N-JOY, N-JOY Summer, MasterZone, Office mood, Who is the star of radio N-JOY, Lend a paw, and others.
If you want to receive an offer for advertising on the radio, part of bTV Radio Group, contact the Sales Department by email [email protected]
