• * The above prices apply to videos whose length is a multiple of 5. Videos with intermediate lengths are rounded as follows: ending in 1, 2, 6 and 7 - to the lower, and on 3, 4, 8 and 9 - to a higher price.
• ** The discount applies provided that the number of broadcasts requested in each subsequent radio program is at least 50% of the maximum number of broadcasts requested in any of the radio programs of the combination.

1. The tariff is valid from 01.02.2020.
2. The discounts are applied sequentially on the gross price of the broadcasts (the value before discounts and before VAT).
3. Paid report / column lasting up to 1 minute - BGN 300, no discounts apply.
4. The prices for making an audio clip are valid for a clip that is subject to broadcast only in the radio programs of bTV Radio Group for a period of up to 1 (one) year from its production.
5. Advertising agencies enjoy a 5% agency discount.
6. All prices mentioned above in the tariff are in BGN, without VAT.
7. National ethical rules for advertising and commercial communication in the Republic of Bulgaria
8. Ethical rules for advertising and commercial communication of gambling games



9. Tariff and conditions for broadcasting in the N-JOY radio program of paid forms for coverage of the election campaign for the elections for Members of Parliament on July 11, 2021.

General conditions for radio advertising Technical requirements

If you want to receive an offer for advertising on the radio, part of bTV Radio Group, contact the Sales Department by email sales@btvradiogroup.bg

• Radio is an interactive medium that is often combined with daily activities and thus provides advertisers with an easy and convenient way to promote their brands and products.
• Through the creative intertwining of music with live moderation and numerous repetitions on the air, the messages reach millions of audiences at any time and in any place, undoubtedly increasing the recognition of your brands.
• bTV Radio Group offers its partners access to the widest range of target audiences through its rich portfolio, including N-JOY, bTV Radio, Jazz FM, Classic FM и Z-Rock. Our listeners are representatives of different age groups, people with different professions, interests and lifestyles.
• In addition to the standard spot advertising on our radio there are also alternative forms of advertising. One of the key factors for the success of your radio campaign is the correct creative of the selected advertising forms to engage the audience's attention. Through targeted messages, properly selected sound elements and strategic planning, we successfully find the crossing point between the advertised product and the program element.
• Sponsorship and alternative forms of advertising are among the most appropriate means to introduce a new product on the market, to strengthen the image of an existing brand and / or to activate consumers.
• Alternative forms can be branded break IDs and sponsorships (sponsorship tags, sponsored promo announcement, nexter, countdown). The sponsorships also include those through which the sponsor can associate with various elements of the radio program (programs, columns, coverage of music events, one hour without advertising). Among the advertising forms we offer are conducting radio games or product placement (live announcement, paid report).
• Every advertiser can be sure that the team of professionals of bTV Radio Group will create for him a strategically planned, correctly targeted and successfully conducted radio campaign, so that his product reaches the right audience at the right time.

If you want to receive an offer for advertising on the radio, part of bTV Radio Group, contact the Sales Department by email sales@btvradiogroup.bg